With successful campaigns, you can also quickly increase the limit to 10,000, 100,000, or even an unlimited number of push messages. Here, you already start with a minimum of 1,000 push messages. If you send more than the allowed limit, WhatsApp will quickly stop your campaign or even block your business account! You don’t have to worry about that on the WhatsApp Business Platform. That won’t get you very far!īe careful, though, if you think that you can just send out more than the allowed limit! WhatsApp takes very strong actions here to prevent spam. With open rates of over 90 percent and click-through rates of 35 percent, you can reach many more people with it than via e-mail or social media.īut with the free WhatsApp business app, you can only send 256 push messages. The WhatsApp newsletter (also known as marketing messages or WhatsApp broadcast) is one of the most exciting WhatsApp features for businesses. The following reasons speak for the WhatsApp Business Platform. WhatsApp Business Platform: Everything you need to know!įree webinar (recorded & available anytime) Watch webinarĪdvantages of the WhatsApp Business Platform Its Messenger Communication Platform is a software-as-a-service solution that is ready to go, and doesn’t require any special IT skills to use. MessengerPeople by Sinch, for example, is an official business solution provider of WhatsApp. Business Solution Providers are official WhatsApp business partners who already provide companies with the corresponding infrastructure. The WhatsApp Business Platform offers companies access to the WhatsApp interface (API) and thus many more options and features.Īccess to the WhatsApp API is available either directly on the WhatsApp’s cloud (but requires IT knowledge, infrastructure and good connections to Meta) or through Business Solution Providers. If you want to get more out of your customer communication, you need the WhatsApp Business Platform. There are also some limited templates for a maximum of 256 push messages (newsletters). It lets you create a business profile and set up some simple features, such as business hours or a product catalog. You can download the WhatsApp Business app for free on any app store. □ Attention: The private WhatsApp app, that we all use in our daily lives, is off-limits for corporate use! The WhatsApp Business App WhatsApp Platform: The differencesĪs a business, you have two options for using WhatsApp in your customer communication: the WhatsApp Business App and the WhatsApp Business Platform. Conclusion: Why a WhatsApp corporate account on the Business Platform is the best solution.Advantages of the WhatsApp Business Platform.
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